I worked with LINK Banks' Grant program, LINK Foundation, to revise their visual identity. LINK Foundation provides grants to local non-profits with hopes of strengthening and positively impacting their local community. Keeping their primary color palette in mind, I executed two directions that captured their vision and mission as a foundation. My first design emphasized growth and unity with a circle shape and tree, concentrating on the outreach for non-profits in the local community. My second design played off their initials through a structural logo; the emphasis for this design was to convey strength and reliability. I established a color to represent each cornerstone of their brand, highlighting their three pillars: 'Developing future leaders, 'Promoting financial literacy,' and 'Fortifying personal growth.'
