I pursued a passion project to redesign the logo for Jitters - Where Coffee is Art in Eagle River, Alaska, aiming to enhance the company’s branding. During my trips to Alaska I enjoyed visiting Jitters, but noted small areas of their logo that could be improved upon; my re-design maintains their iconic figures while improving anatomy, legibility, and clarity. I curated an alternate color palette that aligns with their vintage aesthetic and explored a new design direction inspired by the stunning Alaskan landscape.
