I performed branding and logo creation for a new brewery coming to Camp Hill, PA. The client, High Road Brewing Co., was a start-up seeking designs which were equally professional as they were inviting. My designs encompass the client’s goals without sacrificing artistic flair, combining geometric fonts with inviting illustration. Design directions 1 and 2 explored unique ways to combine the concept of the brewery's name into the logo, while direction 3 stayed simplistic.
