For this passion project, I designed packaging and advertisement for a milk brand aimed at standing out from the competition seen on grocery shelves today. The focus was on western themes and a vintage aesthetic, incorporating hand-drawn illustrations and interactive games to attract shoppers’ attention. I developed four distinct milk cartons for whole milk, skim milk, chocolate milk, and almond milk. The initial phase included creating covers for various thematic branding approaches, from western to fitness, to explore different design possibilities and ensure a unique presence in the market.
