In 2024, I helped streamline the logo design and brand creation for Cik Clothing Co. The client's objective was to develop a weightlifting and lifestyle clothing line that embraced artistic style and performance, something missing in many major fitness brands worldwide. The client asked that all four design directions incorporate the letters C, i, and k (the client's initials) as the base of the logos. Each design focused on the typography and formation of the letters while honing in on concepts like movement, strength, unity, and toughness. I successfully reimagined a rough sketch the client had provided for the first design direction, which ultimately was the direction the client moved forward with.
